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Services that drive commercial results. Fullstop.

The trusted partner for
luxury & lifestyle hotels.

Created by hoteliers for hoteliers, our technologies and expertises provide what you need to deliver exceptional commercial reuslts.

Take control of your digital brand

The digital customer journey should elevate your brand and be effortlessly seamless. We provide the fully integrated platform your brand and guests deserve.

Website

Visually driven and content rich websites that position and elevate the brand, whilst telling the story of your guest experience.
Features
  • Visually driven design
  • Video enabled
  • Great on any device
  • Structured content
  • Search engine optimised
  • Publising widget toolkit
  • Social media integration
  • Expert copywriting

Booking engine

The only truly customiseable booking engine on the market, embedded within your website domain, fully aligned with your brand.
Features
  • Connected to your systems
  • Member rates and loyalty
  • Availability calendar
  • Multi-room & itinerary booking
  • Apple & Google Pay
  • Social, Google & Apple sign-in
  • View, amend & cancel bookings
  • Marketing integration
Alistair Robertson-Watts
"We created Bookscapia, after 25 years in the international hotel business, realising that hoteliers need a trusted partner, who undestands their business, that can combine expertise in digital, marketing, brand and commercial strategy."
Founder & CEO - Luxscapia Ltd

Marketing

Think of us as an extension of your team. At Bookscapia we've all been hoteliers from property to corporate level. We understand your needs, we know what works, and how to plan & execute marketing that drives reuslts.

Content management

Yes our content management system let's you do it yourself but it's also great to know you've got a professional team there supporting you.
Services
  • Word perfect copywriting
  • Image & video editing
  • Expertly crafted landing pages
  • Template updates

Content marketing

We believe that great search engine optimisation is essentially about great content. Let us create the content that pulls in guests and engages them.
Services
  • Destination content
  • Lifestyle content (blog)
  • Partnerships
  • Link building

Data-driven marketing

We will help you grow, nurture and monetize your most valuable asset - data. Our digital platform connects with guests across the lifecyle.
Services
  • Email marketing
  • Social media advertising
  • Programmatic display advertising
  • Search advertising

Marketing campaigns

Combine your data with innovative digital marketing to drive great results and ROI. We design and execute high-performing campaigns.
Services
  • Data segmentation
  • Omnichannel marketing
  • Campaign creative
  • Rate loading & mapping

Lead generation

As hoteliers we understand your full market segmentation mix. We know that web direct is only a part of our business. Our lead generation solutions ensure that you drive results across high revenue group and events segments.

Enquiry generator

Our solution integrates event package data to provide real-time estimates to guests and deliver quality leads to your sales office.

Manage enquiries

View your leads, update status, send quotes and chaser emails, generate proposals. Work smart, not hard.

Lead generating campaigns

Using your data and our cross-channel marketing we'll drive traffic that results in qualified leads for your hotel.
"Bookscapia's lead generation solution has helped us exceed our STR RGI goals by penetrating new market segments."

Strategy eats tactics for breakfast

A hotels commercial success is underpinned by an alignment of many factors, starting with your brand and flowing through your commercial strategy. Let us help you focus on and deliver your objectives.

Brand strategy

Together let's develop a clear vision for your hotel and prepare a roadmap for how you will get there. Are your product and service offerings in line with your vision and where would you get the best results by improving upon them.
Focus & delivery
  • Develop vision
  • Identify product and service gaps
  • Analyse guest feedback
  • Drive reputation score
  • Differentiate product and service
  • Develop brand identify
  • Roll-out brand communication plan

Commercial strategy

We will help you to identify the appropriate pricing, market segment and channel mix to improve your RevPAR performance and profitability. The commercial strategy will then be developed to drive sales & marketing efforts forward in the right direction.
Focus & delivery
  • Data centralisation
  • KPI's dashboard development
  • Marketing budget mix and optimisation
  • Price grid evolution with a direct first ethos
  • Forecast methodology
  • Anticipate constrained demand
  • Plan sales & marketing actions
  • Focus on and develop high yield segments